In 2010 I already stood in 2021.

On 4 November 2010 in Basel, I showed a slide from the future: computers had become invisible. This is my stage archive. Old photos, early topics and what the audience had to say at the time.

Roman Weishäupl on stage at the Swiss Innovation Forum, with the date 19/03/2021 on the screen behind him
Swiss Innovation Forum, Basel, 4 November 2010

A keynote in tweets

London, 3 November 2011, IAB Engage. Nick Sohnemann and I take around 600 marketers to the year 2021, and the Twitter feed follows along. The order comes from the search I saved at the time.

  1. „I've seen him, before prepare to be amazed!“

    The announcement came from the organizer itself. Talk about pressure.

    IAB UK on Twitter, just before the start
  2. On your feet.

    Moments later, 600 marketers are standing in the room, hand in hand.

    IAB UK and TrendONE on Twitter
  3. A trip to 2021, physical contact required.

    That is Steven Ray's wry summary. When 2021 actually came around, nobody would have tried this exercise.

    Steven Ray on Twitter
  4. The afternoon slump is over.

    Ayesha de Silva writes that I shook the room awake. Skive finds the opening corny, but says it works. Both are true.

    Ayesha de Silva and Skive on Twitter
  5. The camera looks back.

    We point facial recognition at the audience, eleven years before ChatGPT. The feed is impressed.

    Sean Singleton on Twitter
  6. Brilliant, and slightly unhinged.

    The verdicts come in real time: superb, gripping, completely crazy and inspiring all at once.

    Sean Clark, Ben Tatlow and Tim Elkington on Twitter
  7. Then someone literally pulls the plug on me.

    My laptop goes dark, right there on stage. At least that is what the feed says. Apparently my time was up.

    Steven Ray on Twitter

Stages that stuck with me

Before the feed, there was the stage. A few stops from the photo archive.

1996

Before the keynotes came the microphone.

A school festival at Georg-Büchner-Gymnasium in Bad Vilbel, with me on stage as student council president. In 2015 I came back to Bad Vilbel for a keynote titled “Bringing Silicon Valley to Bad Vilbel”.

Roman Weishäupl as student council president with a microphone and a booklet reading Roman Live
School festival, Georg-Büchner-Gymnasium, Bad Vilbel, 1996
2008

Miami: from the Web of Content to the Web of Thoughts.

The first keynote on my list dates from February 2008, and in October I headed to Florida for Bayer Digital. The topics back then: Media 4.0 and what comes after the mobile phone. My Twitter handle, fittingly, was docFutura.

Roman Weishäupl in front of a slide titled Media Evolution 1.0 to 4.0
Media 2020, Bayer Digital, Miami, October 2008
Roman Weishäupl in a white coat at a desk on stage
The desk came on stage with me.
2010

Technology gets shy, and a monitor pays the price.

“Shytech” was one of my keynotes in 2010: technology that fades out of sight. The CRT monitor at MLove in Halle did not survive the talk. In Switzerland, the face analysis put me at 54, give or take eleven years.

Roman Weishäupl smashing an old CRT monitor with a hammer on stage
MLove, Halle (Saale), June 2010
Huge screen showing live face analysis with mood, age and gender overlays
Live face analysis, Switzerland, September 2010
A full auditorium on its feet at the Swiss Innovation Forum in Basel
Getting people on their feet was already part of the show in Basel. Swiss Innovation Forum, November 2010
2011

30 keynotes and a fireworks display.

The busiest year on my list, from Warnemünde to Santiago de Chile. The recurring theme was “The World in 2021”. And at IAB Conecta, the conference of IAB Mexico, the stage itself lit up.

Stage fireworks in front of a hall of conference guests at round tables
Experience the Future, IAB Conecta, Mexico, July 2011
Roman Weishäupl in a white lab coat in front of an LED wall
The lab coat stayed.
2012

From trend researcher to founder.

In San Francisco I build Twyxt, a messenger for couples. SafeRoom and DarkRoom follow later. Since then I have not just talked about innovation. I know its setbacks too.

Roman Weishäupl presenting his app Twyxt in front of an orange slide
Twyxt on stage in Berlin, September 2012
2016

Monaco, Stanford, Buenos Aires.

The last year on my old list. It ends in June 2016, the stages do not. For what came next, see the homepage.

Roman Weishäupl on a large stage with red accents and the DISTREE EMEA logo
DISTREE, Monaco, February 2016

100 keynotes, one dot each

That is how many entries my old CVs list from 2008 to June 2016 alone. 14 of them have 2021 in the title. The list is not complete.

All 100 entries as a list

2016

  1. The New Rules for Consumer Interaction, DISTREE, Monaco
  2. How the Silicon Valley works, Future Candy SV Tour, San Francisco, USA
  3. Why innovations start in Silicon Valley, Stanford University, Palo Alto
  4. Security and Privacy a fast growing Industry, Buenos Aires, Argentina
  5. How the Silicon Valley works, Future Candy SV Tour, San Francisco, USA

2015

  1. Startup Life in San Francisco, Future Candy SV Tour, San Jose, USA
  2. Dreams, Struggle, Pivot and Life as an Entrepreneur, #Chefrunde, SF, USA
  3. Bringing Silicon Valley to Bad Vilbel, FDP, Bad Vilbel, GER
  4. Get it running. How to turn innovations into reality. Fast!, CEOChallenge, Stegersbach, AUT

2014

  1. Lean Startup for the corporate world – Deutsche Post Workshop, Bonn, GER
  2. Experience of an entrepreneur in the mobile space – Mobile Marketing Day Hamburg, GER
  3. What makes Silicon Valley special – SMART Mobile, San Francisco, USA
  4. An entrepreneurial roller coaster ride – NewCo, San Francisco, USA
  5. Family of the Future – G+J Family Lab, Hamburg-SF, GER-US

2013

  1. Lean Startup in der Realität – Deutsche Post Workshop, Bonn, GER
  2. Revolutionizing couples communication – Latin Innovator Summit, San Francisco, USA

2012

  1. The world in 2021 – Welcome to the Outernet, Cross-Channel-Tag 2012, Cologne, GER
  2. Startup in San Francisco, Tech Open Air Berlin 2012, TOA Berlin
  3. Revolutionizing intimate communication, Friskmakers Festival, Berlin, GER
  4. The Power of Two – Security in a private intimate social network, Munich, GER
  5. The Future of Marketing; Cologne, GER

2011

  1. The Future of Television; Warnemünde, GER
  2. The Future of Media and Marketing; Bonn, GER
  3. The Future of B2B Publishing; Sintra, POR
  4. The World in 2021 – the future of publishing; Warnemünde, GER
  5. The World in 2021 – Logistics and the Future of Mail, Deutsche Post; Cologne, GER
  6. The Future of Television; Heidelberg, GER
  7. The future of domains, Domainimpulse; Vienna, AUT
  8. The world in 2021, Webproximity; Santiago, CHI
  9. The Future of Publishing; Santiago, CHI
  10. The Future of Television; Santiago, CHI
  11. The Digital Natives Evolution – how the always-on generation will change HR management; Mannheim, GER
  12. The world in 2021 – How will pharmaceutical companies market in the future; Cologne, GER
  13. The future in 2021 – Implications and opportunities for the laser sintering industry; Bad Wörishofen, GER
  14. The Future of Marketing; Cologne, GER
  15. The Future of Print, Kongress der Deutschen Fachpresse; Wiesbaden, GER
  16. Welcome to the Outernet! – The future of mobile media; Warsaw, POL
  17. The Future of Media and Marketing; Cologne, GER
  18. The Future of Brands and how mobile media engages brands to users; Brandmakers 2011, Istanbul, TUR
  19. The Future of IT – how will the IT world look like in 2021; Munich, GER
  20. Experience the Future – A journey through the trend universe, IAB Conecta; Mexico, MEX
  21. The World in 2021 and the Future of Insurance and Finance; Bremen, GER
  22. The Future of Print; Jyväskylä, FIN
  23. The Future of Marketing and Mobile Media; Jyväskylä, FIN
  24. The Future of Mobile Marketing; Lugano, SUI
  25. Welcome to the Outernet – The future of mobile media; Schönenwerd, SUI
  26. The Future of Packaging; Brussels, BEL
  27. Welcome to the World in 2021, a future trend journey, IAB Engage; London, GBR
  28. The Future of Advertising; Copenhagen, DEN
  29. The World in 2021 and the meaning for data safety, DAFTA 2011, Cologne, GER
  30. Welcome to the Outernet – the Fashion world in 2021, Digital Fashion Day; Düsseldorf, GER

2010

  1. The Media in 2020; Düsseldorf, GER
  2. Shytech – Technology becomes Shy; Mainz, GER
  3. Trendjourney to Global Hotspots; Ljubljana, SLO
  4. The Future of Print, FESPA; Miami, USA
  5. Futurejourney to the Outernet, Media Trendy; Warsaw, POL
  6. Shytech – The Future of Technology, TII; Düsseldorf, GER
  7. Shytech – The Future of Technology, UDK; Berlin, GER
  8. The Future of Business to Business Communication; Düsseldorf, GER
  9. The Future of the Point of Sale; Mannheim, GER
  10. Trendjourney to the Outernet, Microsoft; Munich, GER
  11. Welcome to the Outernet – The new ubiquitous media, IAB UK; London, GBR
  12. The Future of Print – Print Plus, FESPA Innovation Summit, Munich, GER
  13. Future Trendjourney to the ubiquitous internet – The Outernet, MLove; Halle (Saale), GER
  14. Augmenting the Reality, NRW Forum, Köln, GER
  15. Trendjourney to the Outernet, Warsaw
  16. The ubiquitous Internet – Trendjourney to the Outernet, IAB Chile; Santiago de Chile, CHI
  17. The Mediaworld in 2021; Soderstorf, GER
  18. Welcome to the Outernet – The new ubiquitous media; Frankfurt, GER
  19. The Future of Media, Webschool; Istanbul, TUR
  20. The Future of Publishing, ZDF; Mainz, GER
  21. The Future of Art, how modern technology melts into art and changes perception, Weimarer Visionen, Weimar, GER
  22. The Mediaworld in 2021; Trendjourney to the Outernet, Nuremberg, GER
  23. Welcome to the Outernet – The new ubiquitous media, Swiss Innovation Forum; Basel, SUI
  24. The Future of Mail, SwissSign; Zurich, SUI
  25. The Future of Print, G&J; Hamburg, GER
  26. Future of Television, TVN; Warsaw, POL
  27. The Future of Print, FESPA EMEA Summit, Istanbul, TUR
  28. Time Travel to 2021 – How we will live in 2021; Basel, SUI

2009

  1. Future Trend Journey – the Media Evolution to Media 4.0, Hamburg, GER
  2. Future Media Evolution; Hamburg, GER
  3. Future Media Evolution; Hamburg, GER
  4. The Media World in 2020; Warsaw, POL
  5. Future Trend Journey through the Media Evolution to Media 4.0; Bremen, GER
  6. The Future of Learning – Edutainment 3.0, University of Cologne, GER
  7. A Safari into the Future of the ubiquitous Outernet; Frankfurt, GER
  8. Jump into the Outernet, Media Up Front 2009; Mexico City, MEX
  9. Future Banking; Hamburg
  10. Future Trend Journey to Travel 4.0; Bremen, GER
  11. Jump into the Outernet, IAB Polska; Warsaw, POL
  12. Shaping the Print Industry – Print Plus; Hamburg, GER

2008

  1. Future Trend Journey – The Smart and Semantic Web 3.0; Berlin, GER
  2. Future Trend Journey – Outlook to the Web 5.0; Hamburg, GER
  3. The 5th screen – What comes after the mobile phone; Cologne, GER
  4. How Trends Emerge and How to Grasp Innovations; Mexico City, MEX
  5. Future Trend Journey through the Media Evolution to Media 4.0; Berlin, GER
  6. Ten Commandments on How to Face the Future of Media; Mexico City, MEX
  7. Media 2020 – From the Web of Content to the Web of Thoughts, Bayer Digital; Miami (FL), USA
  8. Orchestra of Ideas – Media Trend Journey; Berlin, GER
  9. Future Trend Journey to the Web 5.0; Mexico City, MEX

Then the future, now the program

Much of what once sat on slides as science fiction is now a keynote topic with real applications.

YearOn stage back thenToday
2008The 5th screen – What comes after the mobile phoneAmbient Computing
2010Live face analysis on the big screenArtificial Intelligence
2010Welcome to the Outernet – The new ubiquitous mediaAIoT
2015Get it running. How to turn innovations into reality. Fast!Innovation
2016Why innovations start in Silicon ValleySilicon Valley

Voices from other stages

  • Lu Rickenbacher, Swiss Innovation Forum, Basel, 2010The forum opens with a stunning keynote.
  • EA Chile, Webproximity, Santiago de Chile, 2011A superb presentation, and congratulations to the organizers.
  • Luxury Lab, Mexico, 2011Do not wait for the future. Go out and meet it.
  • Bianca, IAB MexicoA strong presentation with real cases on the Outernet and virtualization.
  • Jennifer Rosen, LexisNexisA real gain for the conference.

All voices paraphrased from public tweets and feedback at the time.

Will your stage be next in the archive?